![]() This is similar to Spotify’s existing integrations with social media apps like Snapchat and Instagram, where users can share music through the Stories and messages they post. The idea behind the new integration is to help connect users with Spotify music from their everyday communications, like texts, group chats and other places where GIFs are used. At launch, artists including Doja Cat, The Weeknd, Post Malone, Nicki Minaj, The Kid LAROI, Conan Gray and others will have Spotify-linked GIFs available on their official GIPHY profile page. Instead, through a series of new Spotify-linked GIFs, there will be an option to click a button to be taken to Spotify directly to hear the artist’s music. ![]() No, the GIFs themselves won’t play song clips, if that’s what you’re thinking. Spotify announced this morning a new partnership with online GIF database GIPHY to enable discovery of new music through GIFs.
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